The book no longer available in its printed form as it is
out of print. A PDF version may be obtained from Kurt
Medina by contacting him directly:
12 Hilltop Road
Rose Valley, PA 19086
or call 610-565-8836
or email KMedina@medinaassociates.com
What The Experts Say About the Book ...
"A better title for this mini-tome might be
77 Very, Very Valuable Insights That You Should Keep Close And Reference Regularly Whenever Formulating A Marketing Or Advertising Campaign Where The Target Market Is Over 50 Years Old And You Want to Reach Baby Boomers, Pre-Retirees, The Post-WWII and WWII Generations, Or Any Of These Demographics Individually, Collectively, Or Grouped In Twos or Threes."
Chuck Nyren, copywriter and author of Advertising to Baby Boomers
"Each one (of the 77 Truths) is capable of sparking ideas and actions that can help formulate powerful marketing strategies that should lead to chart-busting returns."
Selling to Seniorsnewsletter, 50+ marketing "Bible"
Kurt Medina and John Migliaccio, two of the country’s top authorities on marketing to the 50+ consumer, have put together a lively and idea-packed book that gives you the keys to capturing your share of these opportunities by providing a clear understanding of just who the 50+ consumers are.
77 Truths About Marketing To The 50+ Consumer shares over 20 years of insight into some of the special views, preferences, likes and dislikes of this fast growing marketplace. It is arranged as a series of free-standing "truths," or thoughts, which uncover nuggets of information that apply to specific marketing situations.
So valuable, it has been translated into four foreign languages.