MEDINA ASSOCIATES
Capture Your Share of the 50+ Marketplace
Senior Marketing - Mature Marketing - 50+ Marketing - Boomer Marketing - Direct Marketing
77 TRUTHS
ABOUT MARKETING
TO THE 50+ CONSUMER

64 Page Softcover Book
Kurt Medina is co-author, 
along with John Migliaccio, of the book

77 TRUTHS
ABOUT MARKETING TO THE 50+ CONSUMER
Medina Associates 
12 Hilltop Road
Rose Valley, PA 19086
(610) 565-8836
KMedina@medinaassociates.com

ORDER TODAY

The book no longer available in its printed form as it is 
out of print. A PDF version may be obtained from Kurt
Medina by contacting him directly:

Kurt Medina
Medina Associates
12 Hilltop Road
Rose Valley, PA 19086
or call 610-565-8836
or email KMedina@medinaassociates.com

What The Experts Say About the Book ...

"A better title for this mini-tome might be 
77 Very, Very Valuable Insights That You Should Keep Close And Reference Regularly Whenever Formulating A Marketing Or Advertising Campaign Where The Target Market Is Over 50 Years Old And You Want to Reach Baby Boomers, Pre-Retirees, The Post-WWII and WWII Generations, Or Any Of These Demographics Individually, Collectively, Or Grouped In Twos or Threes."

Chuck Nyren, copywriter and author of Advertising to Baby Boomers


"Each one (of the 77 Truths) is capable of sparking ideas and actions that can help formulate powerful marketing strategies that should lead to chart-busting returns."

Selling to Seniors newsletter, 50+ marketing "Bible" 


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to enlarge the picture.
3rd Edition updated in 2009.

Kurt Medina and John Migliaccio, two of the country’s top authorities on marketing to the 50+ consumer, have put together a lively and idea-packed book that gives you the keys to capturing your share of these opportunities by providing a clear understanding of just who the 50+ consumers are.

77 Truths About Marketing To The 50+ Consumer shares over 20 years of insight into some of the special views, preferences, likes and dislikes of this fast growing marketplace. It is arranged as a series of free-standing "truths," or thoughts, which uncover nuggets of information that apply to specific marketing situations.

So valuable, it has been translated into four foreign languages. 
What The Experts Say
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"The quickest, easiest
50+ Marketing
guide around. 
Invaluable"