MEDINA 5O+ MARKETING BACKGROUND
- Over 25 years of marketing experience with the 50+ mature market (Over 40 years of total direct response marketing experience)
- This includes 7 years as Senior Vice President at National Liberty Insurance heading The Senior Services Division ($75 million
revenue). The Division’s lead product was Medicare Supplement Insurance.
- 19 years as President of Medina Associates, a consultancy
specializing in 50+ mature marketing.
- Clients with Medina Associates have included: MetLife (Long Term Care), Humana (Part D & Medicare Risk), Hoveround (Senior Scooters), Genworth Financial (Insurance & Reverse Mortages), Fallon Healthcare System (Medicare HMO), AARP (Insurance & Investment Programs), Prudential (Retirement Planning), Equitable Life Insurance (Medicare Products), The Forethought Group (Pre-Need Funerals), AIG Insurance (Worldwide Senior Strategies), Speciality Catalog Corporation (Wigs), Starkey and NuEar (Hearing Aids), iGrandparents (mature market dot com), Foster & Gallagher (Gardening Catalogs), The Good Sam Club (RV’ers), Saatchi & Saatchi Advertising (various 50+ clients), and many more.
- Previous (non-mature-specific) direct marketing experience includes:
- The Franklin Mint (including General Manager and founder of its
then-catalog division), and
- Time-Life Books, finishing as head of Time-Life Books for England.
- Created and presented The Direct Marketing Association’s 2-Day intensive seminar: “Mastering the 50+ Marketplace” for over 13th years. Additionally, Kurt presents many sessions for private clients and recently led 50+ marketing webinars for The International Mature Market Network and the SeniorsNews.net portal.
- Co-authored 77 Truths About Marketing to the 50+ Consumer. Also wrote the introductory chapter for CD Publication’s Guide to Senior Marketing and a chapter in Millenium’s UK book The Definitive Guide to Mature Marketing. And his audio CD Marketing to the 50+ Patient was issued by the CareCredit Division of GE Money.
- Regularly interviewed and quoted in magazines, professional journals and newspapers regarding marketing to the mature audience. These have included: Newsweek, The Wall Street Journal, DMA Insider, The Philadelphia Inquirer, Knight-Rider national syndication, DM News, DIRECT, Target Marketing, Inside Direct Marketing, Seniors’ Housing News, Selling to Seniors, The Maturing Marketplace, more.
- Regular speaker on mature marketing. U.S. addresses and seminars have included The Direct Marketing Association Annual Conference, DM Days in New York Conference, The World Ageing Conference, The International Non-Profit Travel Association, The Long Term Care Insurance Conference, The Baby Boomers Marketing Conference, The International Institute for Research 50+ & Financial Services Conferences, the American Association of Retirement Communities, the National Catalog Conference, The American Marketing Association and more. Also has given major international 50+ addresses in Japan, Holland, Switzerland, Norway, Canada, Mexico and Brazil.
- Continuing Judge at the National Mature Market Creative Awards.
- Previous founding board member of the Business Forum on Aging and board member of the National Association of Senior Living Industries.
- Created the marketing strategy for MetLife to win the AARP selection as provider of Long Term Care Insurance to AARP members and assisted with the strategy that won Met the Federal Employee LTC provision award.
- Recent Chairman of the Ethics Committee of The Direct Marketing Association.
