MEDINA ASSOCIATES
Capture Your Share of the 50+ Marketplace
Senior Marketing - Mature Marketing - 50+ Marketing - Boomer Marketing - Direct Marketing
Medina Associates
12 Hilltop Road
Rose Valley, PA 19086
(610) 565-8836
Below are different resources to help you in finding more information about the Mature Market. Check back here as links to more sites will be added in the future.
* Older Americans 2008 Report
Federal Interagency Forum on Age-
Related Statistics -- Complete update
with multiple statistical tables & charts (179p Book, Downloadable PDF)
* Aging Stats
Web Site of Federal InterAgency Forum on Age-Related Statistics
* American Society on Aging
* Direct Marketing Association Seminar
* MetLife's Treasure Trove of Mature Market Information
* Kurt Medina DOWNLOADABLE Handouts
* Selling to Seniors Newsletter
S-t-S newsletter is the "Bible" of the 50+ marketing
world. This link gives you a description and pricing.
* 50+ Internet Design Practices - 2 Resources
from Immersion Active , 50+ Web Agency
** White paper on design requirements for
reaching the 50+ market effectively on
the web. (Downloadable PDF)
** Web Site graphically showing the needs of 50+ visitors
* AARP & AARP Research
AARP's Home Page, plus a wide variety of
older American research study results
* Second50Years Web Site
Web site provides ongoing, up-to-date marketing and
resource information about the 50+ markets. You
can also sign up for FREE weekly e-letter about
50+ Marketing.
* Grandparent Marketing
White paper ( The Grandest Audience of All)
from Grandparent Marketing Group agency
on the grandparent market segment.
(Downloadable PDF)
* IMMN - International Mature Marketing Network
Organization dedicated to supporting Mature
Market marketers.
* Graphics for 50+ Eyes
Lighthouse International's advice to graphic designers
to make graphics readable.
