MEDINA ASSOCIATES
Capture Your Share of the 50+ Marketplace
Senior Marketing - Mature Marketing - 50+ Marketing - Boomer Marketing - Direct Marketing
Medina Associates
12 Hilltop Road
Rose Valley, PA 19086
(610) 565-8836
Below are different resources to help you find more information about the Mature Market. Check back here as links to more sites will be added in the future.
* Older Americans 2008 Report
Download this book directly. Federal
Interagency Forum on Age-Related
Statistics -- Complete update
with multiple statistical tables & charts (179p Book, Downloadable PDF)
* Aging Stats
Web Site of Federal InterAgency Forum on Age-Related Statistics. Includes links to the
Older Americans report below ... and much
more.
* American Society on Aging
* MetLife 's Treasure Trove of Mature Market Information
* Kurt Medina DOWNLOADABLE Handouts
and Presentations. Click Here for a listing of all recent presentations plus available handouts.
* Selling to Seniors Newsletter
S-t-S newsletter is the "Bible" of the 50+ marketing
world. This link gives you a description and pricing.
* 50+ Internet Design Practices - 2 Resources
from Immersion Active , 50+ Web Agency
** White paper on design requirements for
reaching the 50+ market effectively on
the web. (Downloadable PDF)
** Web Site graphically showing the needs
of 50+ visitors
* AARP & AARP Research
AARP's Home Page, plus a wide variety of
older American research study results
* Grandparent Marketing
** The Grandparent Economy - Study of
Grandparent population & spending
habits and more by Peter Francese
commissioned by Grandparents.com.
(Downloadable PDF)
** The Grandest Audience of All - White paper
from Grandparent Marketing Group agency
on the grandparent market segment.
(Downloadable PDF)
* IMMN - International Mature Marketing Network
Organization dedicated to supporting Mature
Market marketers.
* Graphics for 50+ Eyes
Lighthouse International's advice to graphic designers
to make graphics readable.
* 50+ Creative & Journalism StyleGuide
The International Longevity Center together with Aging
Services of California published this booklet for
marketing and advertising executives and for journalism
professionals. A 58 page styleguide that includes a
lexicon to help redefine and navigate today's 50+ world.
* 50+ Medina Marketing Webinar DVD
Kurt Medina led a 90 minute marketing webinar on
The Keys to Success in Today's 50+ Marketplace
on December 10, 2009. It is available in DVD format.
* Marketing to Boomers and Beyond WORKSHOP
Full day seminar with fifteen top mature market
experts. Kurt Medina's presentation will be entitled:
"9 Critical Factors You Need To Know to Reach
the 50+ Marketplace." See the full details:
