Capture Your Share of the 50+ Marketplace
Senior Marketing - Mature Marketing - 50+ Marketing - Boomer Marketing - Direct Marketing
12 Hilltop Road
Rose Valley, PA 19086
Below are different resources to help you find more information about the Mature Market. Check back here as links to more sites will be added in the future.
* 65+ In the United States
Census Bureau 192 page book of Special
Studies and Current Population Reports
about 65+ Americans in The USA.
Issued June 2014
* Aging Stats
Web Site of Federal InterAgency Forum on
Age-Related Statistics. Includes links to the
Older Americans report below ... and much
* American Society on Aging
* Amadeus Trending With Seniors
An 18 page report on Understanding the Active Retiree
Traveler. The trends and attitudes however apply to
anyone trying to reach this affluent and involved group
* Kurt Medina DOWNLOADABLE Handouts
and Presentations. Click Here for a listing of all
recent presentations plus available handouts.
* 50+ Internet Design Practices - 2 Resources
from Immersion Active, 50+ Web Agency
** White paper on design requirements for
reaching the 50+ market effectively on
the web. (Downloadable PDF)
** Web Site graphically showing
the needs of 50+ visitors
* AARP & AARP Research
AARP's Home Page, plus a wide variety of
older American research study results
* Grandparent Marketing
The Grandparent Economy - Study of
Grandparent population & spending
habits and more by Peter Francese.
commissioned by Grandparents.com.
* Graphics for 50+ Eyes
Lighthouse International's advice to graphic designers
to make graphics readable.
* Boomer Volunteering Report
The Corporation for National and Community Services
prepared this summary of statistics on Boomer
* Pew Research - Older Adults & Technology
A current look at actual use of technology
by older adults.27 pages of fascinating and
sometimes counter-intuitive results.
* Village-to-Village Movement Web Site
The "Village-to-Village" Movement is one of the
most important (and most succesful) national
programs designed to allow Seniors to
STAY IN THEIR OWN HOMES.
* The United States of Aging Survey
A fabulous and wide-ranging 103 page survey
covering aging statistics, aging attributes,
attitudes, concerns, living arrangements,
health, finances and much more. A superb
starting place for being aware of this market.