Capture Your Share of the 50+ Marketplace

Senior Marketing - Mature Marketing - 50+ Marketing - Boomer Marketing - Direct Marketing

One of the services provided by MEDINA ASSOCIATES is the creation and presentation of in-house direct marketing seminars, usually specializing in the 50+ Mature Market.

These have ranged from ½, 1 and 2 day sessions to a series of individual 2 hour segments presented over 8 weeks.

The sessions are designed to help your marketing personnel to UNDERSTAND THE MINDSET OF THEIR TARGET AUDIENCE(S). Depending on their desired scope, the sessions cover 50+ strategy, creative, media -- including print, electronic and interactive - research, database, telemarketing and/or relationship marketing. A heavy emphasis is put on prospect segmentation coupled with a thorough understanding of the characteristics of each segment served.
All sessions are inter-active in nature, with active participation being required to fully obtain the knowledge presented. Presentations include MANY real examples shown to highlight all points made. Depending upon the needs of the client, each seminar can be customized by reviewing the client's promotions and using them as examples of good or can-be-made-better work.

AND ... They are FUN!

These sessions have been created for a variety of clients, including:
• Saatchi & Saatchi
• Kodak    
• “Good Sam” RV Club    
• Omega Institute
• AIG Insurance  
• The Veterans Administration
• Hoechst Marion Roussel Pharmaceuticals
• Foster & Gallagher catalogs
• Monumental Insurance
• Guarantee Reserve Insurance
• Estate Agent Realtor Association
• Guideposts Magazine Group
• CD Publications
• Wisconsin Association of Housing &
  Services for the Aging
• Bayard Publishing
• Cox Communications
• Association of Personal Historians
• Isle of Capri Casinos
• NuEar Hearing Aids
• Stabenfeldt Publishing
• Equitable Life Insurance
• The Principal Financial Group
• The American Mint
• World Research Group
• The Sierra Club

• Genworth Financial
• Humana
• Forethought Insurance
• Evergreen Ad Agency
• DuPont
• AdaptAbility Catalog
• Physicians Mutual Insurance
• Compassion International
• Optelec Corporation
• The Scooter Store
• Fallon Healthcare
• Historic Hotels of America
• Finelight Ad Agency
• Marsh & McLennan Agency
• The Veterans Administration
• Rochester Telephone
• Healthspring Healthcare
• Hoveround
• Pepperdine School of Business
• Liberty Reverse Mortgage
• Fairfield Resorts
• Speciality Catalog Corporation
• Starkey Hearing Aids
• The Pennsylvania Association       of Senior Centers
• Open Solutions
• ........... more
Medina Associates
12 Hilltop Road
Rose Valley, PA 19086
(610) 565-8836
Kurt Medina leads Seminars and Workshops for a variety of companies and institutions, both public and private.
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To Download Seminar Handouts, click here
Click here to see a listing of Current Medina Seminars and Workshops.
See the list of companies who have commissioned Medina Custom 50+ Workshops
Click Here
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To see a listing of all current Kurt Medina presentations as well as those given in the
recent past, click here