Kurt Medina Senior Marketing Seminars

YOU CAN HAVE A CUSTOM

50+ SEMINAR CREATED

JUST FOR YOUR COMPANY

One of the services provided by MEDINA ASSOCIATES is the creation and presentation of in-house direct marketing seminars, usually specializing in the 50+ Mature Market.

These have ranged from ½, 1 and 2 day sessions to a series of individual 2 hour segments presented over 8 weeks.

The sessions have basically served as introductions to direct marketing to the mature. Depending on their desired scope, they cover 50+ strategy, creative, media, research, database, telemarketing and/or relationship marketing. A heavy emphasis is put on prospect segmentation coupled with a thorough understanding of the characteristics of each segment served.

All sessions are inter-active in nature, with active participation being required to fully obtain the knowledge presented. Presentation is through computer slides with MANY real examples shown to highlight all points made. Depending upon the needs of the client, each seminar can be customized by reviewing the client's promotions and using them as examples of good or can-be-made-better work.

These sessions have been created for a variety of clients, including:

• Saatchi & Saatchi

• Kodak

• AARP

• “Good Sam” RV Club

• Omega Institute

• AIG Insurance

• The Veterans Administration

• Hoechst Marion Roussel Pharmaceuticals

• Foster & Gallagher catalogs

• iGrandparents.com

• Monumental Insurance

• Guarantee Reserve Insurance

• Estate Agent Realtor Association

• Guideposts Magazine

• Wisconsin Association of Housing &

Services for the Aging

• Bayard Publishing

• Isle of Capri Casinos

• NuEar Hearing Aids

• Stabenfeldt Publishing

• Rochester Telephone

• Forethought Insurance

• Evergreen Ad Agency

• DuPont

• AdaptAbility Catalog

• Physicians Mutual Insurance

• Compassion International

• Optelec Corporation

• The Scooter Store

• Fallon Healthcare

• Historic Hotels of America

• Finelight Ad Agency

• The Veterans Administration

• Genworth Financial

• Healthspring Healthcare

• Hoveround

• Liberty Reverse Mortgage

• Fairfield Resorts

• Speciality Catalog Corporation

• Starkey Hearing Aids

Kurt Medina leads several well-regarded 2-Day seminars, Mastering The 50+ Marketplace, on behalf of The Direct Marketing Association each year. Annually-updated versions of this seminar have been presented since 1996. The current upcoming schedule includes a September 2008 date in Miami

(Sep 23-24, 2008) as well as an April date in New York next year (April 21-22, 2009) Please click here for full details from the DMA website.

Otherwise, to learn about Medina 50+ Marketing presentations, be aware that there are three types of Seminars or Workshops that Kurt Medina leads. Click to the one you'd like to know more about.

The first is a 2-day broad introduction to direct marketing to the 50+ mature market, put on for the Direct Marketing Association in selected locations.

The second is a custom seminar designed for your company and presented at your location.

The third includes public speeches and seminars at Conferences and Forums. See the listing of these on the Current Medina Seminars & Presentations page.